You asked. We listened.
We took your feedback and elevated our beloved vegan and cruelty-free formula into a next-level oral care experience. Now powered by micro-hydroxyapatite, our toothpaste naturally whitens, strengthens enamel, and supports whole-mouth wellness.

Why You’ll Love It

Our new high-grade formulation is fluoride-free, nanoparticle-free, and packed with clean, functional ingredients that are clinically studied and safe for sensitive teeth. It’s the perfect balance of detoxifying power and enamel-friendly care.

Hydroxyapatite (HAp): A biocompatible, non-toxic fluoride alternative that helps rebuild enamel, prevent cavities, and reduce sensitivity.
Charcoal (pharmaceutical-grade): Gently lifts surface stains caused by coffee, wine, and aging—without damaging enamel.
Xylitol (birch-derived): Inhibits bad bacteria and supports remineralization.
Sodium Bicarbonate: Naturally balances pH and freshens breath.
Peppermint, Wintergreen & Spearmint Oils: A refreshing plant-powered blend that combats bad breath and supports oral health.
Sodium Cocoyl Isethionate (coconut-derived): Provides a rich, creamy lather that soothes gums and cleans without irritation.

What’s New?

Let’s be honest: messy charcoal pastes are out.
We’ve reduced the charcoal content for a cleaner brushing experience—still effective, but gentler and less abrasive. This sleek new formula removes stains while helping maintain a healthy, youthful-looking smile.

Clinically tested by a third-party lab to be safe on enamel with noticeable whitening results in just 2 weeks!*

Functional. Holistic. Clean.

This fluoride-free toothpaste doesn’t just clean your teeth—it supports your oral microbiome and overall wellness.
No artificial sweeteners, endocrine disruptors, or questionable additives.

How to Use

Brush teeth and gums gently in a circular motion, at least twice daily. For best results, follow with oil pulling and flossing.
Safe for sensitive teeth. (Children under 2: consult with a dentist.)

Sustainability Matters

Tube: Made from sugarcane-based bioplastic – recyclable and renewable
Cruelty-Free: Always vegan, never tested on animals
Conscious Packaging: Designed with the planet in mind, from tube to no box

Once finished, snip the tube open, rinse thoroughly, and place in your designated recycling bin.

Features

Available in TSA-approved 3.4 oz + travel-size 1 oz
Non-toxic + biocompatible
Fluoride-free, SLS-free, triclosan-free
No artificial colors, parabens, or stevia
Made in the USA
PETA Certified Vegan & Cruelty-Free

Full Ingredient List

Water (Aqua), Hydrated Silica, Sorbitol, Glycerin (Vegetable), Sodium Bicarbonate, Xylitol, Hydroxyapatite, Citric Acid, Sodium Cocoyl Isethionate, Calcium Carbonate, Sodium Cocoyl Glutamate, Xanthan Gum, Menthol, Mentha Piperita (Peppermint) Oil, Potassium Sorbate, Gaultheria Procumbens (Wintergreen) Leaf Oil, Mentha Viridis (Spearmint) Leaf Oil, Charcoal Powder

Clean. Effective. Holistic.

Everything your smile needs—nothing it doesn’t.

Individual results may vary.

Brilliant Black® Charcoal Whitening Toothpaste with Micro-Hydroxyapatite (Fluoride-Free, Enamel Strength & Sensitive Teeth Relief)