Soft. Clean. Fresh.

The scent of Ivory pure and simple. First introduced in 1879, Ivory became famous for its slogans: “It Floats!” and “99 44/100% Pure.” More than just a bar of soap, Ivory represents timeless cleanliness, trusted for generations as the gold standard of purity.

This classic soapy bouquet opens with the fresh brightness of jasmine and airy aldehydes. A soft heart of violet and delicate powder evokes that unmistakable freshly washed scent. Finally, a subtle hint of cassis adds just enough depth to keep it smooth, creamy, and comforting.

A fragrance that feels like stepping out of the bath, wrapped in a cloud of soft lather; pure, simple, and eternally fresh.

Fragrance Profile
Fragrance Family: Fresh Floral
Scent Type: Soapy + Powdery Clean
Notes:
• Top: Jasmine, Aldehydes
• Middle: Violet, Powder
• Base: Creamy Notes, Cassis

Smells like pure Ivory; timeless, soft, and simply clean.